New concepts are disrupting business models in ways that make supply chain management more important than ever. As technologies evolve and companies adopt new strategies for reaching their customers, we find that consumers do not just choose between products; they also choose how to buy them. Customers have a choice of platforms from which to purchase, and sellers must provide a good experience through all of them. This roundtable conversation will help leaders understand how planning and execution of the supply chain process helps satisfy customer demands. It will bring together business leaders and experts in supply chain to discuss: